Visualising staying power for Max Factor Lipfinity

View Video

Client

Max Factor Lipfinity

Deliverables

  • Product demonstration video
  • Staying power animations

Demonstrating all-day lip colour for Max Factor Lipfinity

Max Factor Lipfinity is a big name in lip colour staying power. To show that the Lipfinity range stays put through a range of day to day stresses, they asked us to create a high-impact video.

Having cast the perfect model, we put the Lipfinity lip colour through a harsh ‘torture test’. We threw everything at it. The model ate and drank a range of foods, including oily dishes, which are well-known to strip lip colour like nothing else.

To help the message stick, we created a range of animated demos for Max Factor. Alongside the video, they showed how the lip colour flexes and resists staining and stripping.

Ready to create unforgettable
digital experiences?