Braun WOW video
- 3D modelling
- Video Production
A smart digital twin
Following on from the success of our augmented reality Keele University data visualisation tool, Siemens and the Science and Technology Facilities Council Daresbury Campus asked MAADIGITAL to create their very own digital twin.
The augmented realty campus lets users view the entire, true to life site from every angle, get up close to see live, at-a-glance data and view complete data in the dashboard view.
Normally, for large-scale projects, MAADIGITAL is a ‘feet on the ground’ agency – we like to go, in person, to survey the site and capture real-world information. 2020’s sweeping social restrictions meant that we had to think on our feet.
We no longer had the capacity to travel with drones and photograph the site. The lack of photography meant photogrammetry would have been a considerable challenge, so we turned to satellite imagery and custom 3D modelling to help.
In what became an extensive research project, we gathered hundreds of images and painstakingly reconstructed both the site and the facades of the buildings.
Siemens are energy experts. When people are experts, and they’re surrounded by experts, it’s easy to lose track of how the everyday person sees things. Plenty of people – decision makers included – don’t have the same technical expertise and need to be shown complex data in easily digested forms.
Even at the highest level, the data dashboard, all data is easily presented in a ‘past, present, future’ format showing immediate information on the incredible improvements the Siemens SEND system makes to energy and carbon use.