Bringing Christmas magic to life in AR for The Locale


The Locale


  • Christmas cheer!
  • A bespoke app experience
  • Fun, engaging AR experiences

Bringing magic back to a lockdown Christmas

Christmas shopping is a little different this year, but that doesn’t mean it can’t be fun. To help add a little Christmas cheer back to the whole affair, The Locale and Love Wimbledon asked a team of creative agencies, including MAADIGITAL, to help produce a magical Reindeer Trail using the power of augmented reality.

MAADIGITAL produced a fun reindeer trail with custom augmented reality experiences to keep Christmas fun in lockdown, creating a custom Locale-branded UX and a series of fun AR experiences along the trail.

Locale Christmas AR

Ten custom AR experiences

The stars of the app are ten fun, bespoke Christmas-themed AR experiences, accessed using QR codes at each of the reindeer trail locations, which are easy to find thanks to the app’s map functionality.

When Wimbledon residents explore the town-centre trail, they can find carol singers, elves, Christmas puddings and sleighs. There’s even an extra-special spot to visit Santa’s grotto – they can even walk inside and see him working on toys and presents for everyone.


  • Easy map access
  • Ten QR-loading AR experiences
User-Centred Design Process

Ho ho ho! Want to create branded and themed augmented reality app experiences?

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