Ariel – Cleans and protects every fibre of your clothes

Maximizing fashion’s longevity, beauty, and performance with Ariel

Ariel, leading laundry detergent and fabric protection brand, wanted to demonstrate their passion for fashion, and for taking care of clothing. At a Milan fashion week conference, Ariel presented to designers and punters about how their detergent and conditioners actively protect and even repair clothing at the fibre level.

To get their point across, Ariel asked us to develop a series of short clips to accompany their presentation, showing their products, active at microscopic levels, reinforcing, repairing and protecting fabric to keep clothes looking like they’re still brand new, wear after wear.